Concept Ptoject

Zippy - A daily commuter app

This project deals with the pain points of a daily commuter and bridges the gap in infrastructure through sharing of resources and technology between the public and private mobility sector.
VIew Prototype
See Paper

My Role

I took on the role of a Product Designer where I worked on competitor study to the final design execution.

Project Type

UX Research, Competitor Study, UI Design, Transportation Design

Duration

5 Months

End Goal

To create a solution for the daily commuters, by bringing together the best of all transportation services available.

Project Context

The city of Bengaluru, India has an extensive transportation system - both public and private to help its commuters.
Yet, there has been a 280% increase in private vehicles in the last 13 years.

So where is the present system lacking?
How might we as designers try to address this rising issue of congestion and commuter woes?

Competitor Study

The competitors in this space are more like service providers who need to come together to create a successful commute ecosystem.
I conducted separate studies for private and public services to understand how these systems work.

View Full Study
Competitor Comparison Chart - Private Businesses

Secondary Research

I looked up reports and data available on Commuting patterns, future of commute, Indian scenarios to implicate the importance of creating a better eco-system.

View Paper
3 out the top 5 cities in the world are Indian in traffic congestion

Primary Research - Understanding Bengaluru Commuters

In order to understand the users and their commute patterns, I conducted both surveys and interviews with about 50 participants.
A majority of them needed :
1. Easy payment methods for daily commute
2. Fast Commute options
3. Safe and secure commute

Insights from 50 Users

57.1%

used the metro
most used transport

No.1

Traffic & cost
Top problems for users

26.5%

trust carpool
reliablity on carpool service

College & Office

Most common commutes

Personas

From the data and insights of all the research put together, I was able to extract 3 types of commuters I could create a solution for. These personas also helped create some use cases which guided my ideation.

Some Use-cases I considered

With insights showing the most common commutes as College/Office, working on these scenarios inspired some of the unique flows in the app.
  • Going to office for an early meeting
  • Going to college when there is a protest on public vehicles
  • Having a dead phone
  • Having to finish work on the way to college/work

Brainstorming

Now that there was proof that the commuters had problems that all these services could not address, I began working on ideas. I discussed them with my peers and mentors in an open discussion.

Bridging the gap with Zippy

  • There are countless facilities provided by the Government of Karnataka as well as new and old businesses like Bounce, Ola, Yulu and so on.
  • Zippy  aims to combine all the positive features of the twin services to help commuters in the best possible way.
  • This helps in the re-use of existing resources and ensures commuters get the best of both worlds.
  • Sharing Economy combined with the power of iot is the key to the future of mobility says the Deloitte city mobiity index 2019.
Zippy automates end to end commutes for a user and makes their daily journey hassle free and safe

Task Flows & Wireframes

Automating the commute process meant I had to have a clear flow from one action to another. These are the major tasks I focused on:
  • Accommodating user personality in the process of commute - Commuter sharer or not
  • Commuting from point A to B
  • Carpool Commute - both provider and user
  • 2-Wheeler pool commute
  • Managing commute budget - Finding budget friendly commutes
  • Reward system for using public transportation
  • Building trust through system of verification and open reviews

Final Screens and their fucntionality

The final UI design took into account the colors suitable for a commuter under stress and anxiety, typography for iPhone UI and usability in terms of UX Writing. Here are some of the main screens.
A total of 150+ screens were designed.

Automate all your tasks

  • You simply need to enter your daily routes and the app will take
    care of the rest.
  • You can plan your day based on weather and traffic.
  • You can edit your calendar days to set your commute time table.

Choose from personalised route options

  • The options generated for your commute are based on your initial
    setting, personality and preferences.
  • The top highlighted ones are what works best for you in terms of time,
    money and efficiency.
  • You can turn the share option on and off at any time.

Pay easy and smart

  • Every commute can be paid through the app - even metro cards.
  • Zippy allows users to set weekly and monthly budgets. This helps the
    app filter out those
    options that are outside a user's budget.
  • The wallet feature also helps users learn how to earn and save money.

How did Zippy solve the user's problems?

Learnings from Project

Key takeaways
Where do you want to go next?
Gamification of Education
Hubspot Redesign
Other Projects
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