Design without purpose like food without salt. I believe good design has the power to change behavior.
I value research and insights to inform my design decisions. User and business goals always take a front seat with me.
Putting myself in the shoes of other people is something I have always been comfortable with.
My UI sensibilities come from a place of minimalism where the function and usability of a product lie at the heart of the design.
An Educational board game for chemistry, aimed at skill development for high school students in India. The project deals with creating an active learning environment for students which is proven to be more effective in engaging all types of students.
UX Research
Branding
Product design
View Case StudyI explored re-designing Hubspot's Design system to understand how a B2B website model functions. The project involves a Hueristic evaluation of Hubspot , retracing the Information Architecture to understand complex flows and designs and a redesign.
Design System
HEURISTIC Study
UI design
View RedesignAs a daily commuter myself, I could not help but notice the gap in all the services available which made commuting a pain in Bangalore. This project deals with understanding all the problems commuters face and creating a new ecosystem which could solve their issues.
Product design
UX research
UI design
View ProjectAnjana is a highly talented professional with great skills in designing marketing collateral. For us at Skillveri, she has been able to convert to a visual form highly technical products and features; understanding the target audience well and tuning the output to suit the audience.
Anjana is a very talented person who has the right mix of both UX and writing skills. She's very passionate about design and shows great aptitude in picking up new things and excelling in it. She's a very responsible person and has been on time for every deliverable or makes sure to communicate clearly before. Hope to work with you again soon, Anjana!